Brand Packaging

Branded or profiled packaging is a powerful marketing strategy in which design and visual elements are used to attract the attention of consumers and build a brand. The design of the packaging allows the product to stand out on shelves in the store and communicate its unique benefits in a convincing way. This helps to differentiate the product from the competition and creates a stronger connection with consumers.

Branded packaging not only increases sales, it also establishes long-term brand relationships and increases customer loyalty through a memorable, recognisable product presentation.

Benefits of branding/profiling:

Attraction and recognition - Make a strong first impression, stand out on shelves in the store and capture the attention of consumers.
Build the brand - Create a uniformity and representation of your brand with specific colours, fonts and logos.
Communication of values and messages - Communicate and increase sales through text and images.
Differentiation in the market - Stand out among similar products or adapt to a specific target group.
Emotional connection - Use images and stories that arouse emotions and increase buyer engagement.

Printing options

There are different printing techniques that are used, depending on the substrate and quality. You can choose from options including:

- Offset printing - creates outstanding reproduction of colour images and contrasts.

- Flexographic printing - the most common kind of printing for corrugated cardboard boxes, with good reproduction of text and simple printing.

- Digital printing - the latest technology in graphic development.
Clear benefits:

Greater flexibility in changing layout
Smaller runs without high one-off costs
Opportunity for creative solutions
Shorter lead times
Shorter time-to-market for launches and campaigns

Interaction between label, packaging and purchasing experience

Labels and packaging solutions are increasingly interacting, and the latest technology can make packaging and the total purchasing experience an important element of your communication and profiling.